A edição da Oktoberfest Blumenau encerrou com balanço positivo para a Havan, que contabilizou a presença de três mil clientes beneficiados com ingressos e mais de 15 mil brindes entregues ao público. O evento, considerado a maior celebração alemã das Américas, ocorreu entre os dias 7 e 25 de outubro no Parque Vila Germânica, consolidando a parceria da varejista, que patrocina a festa desde 2023.
Espaço interativo e engajamento do público
O estande da marca se tornou um dos pontos de parada obrigatória para os visitantes ao longo dos dias de programação. O local contou com dinâmicas recreativas, distribuição de brindes exclusivos e um cenário temático reproduzindo a fachada característica de uma megaloja, atraindo milhares de pessoas. Os ingressos distribuídos foram direcionados exclusivamente aos participantes cadastrados no Clube Havan, programa de fidelidade da empresa.
Tradição e desfile oficial
Além da estrutura montada no parque, a empresa esteve presente nas competições do tradicional chope em metro, modalidade em que os concorrentes precisam consumir a bebida servida em uma régua especial. Os vencedores de cada etapa da disputa receberam vales-compras como premiação. O empresário Luciano Hang também marcou presença no dia 10 de outubro, participando do desfile oficial ao lado de personalidades como o apresentador Celso Portiolli, Alberto Eggert, Indavírus Oficial e o Sargento Junkes.
A marca do empresário na festa
O envolvimento direto com o público reforça a estratégia de aproximação da rede com os consumidores catarinenses e turistas de diversas regiões. Segundo Luciano Hang, a participação no evento reflete a essência e a proximidade da empresa com o público: 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